For Immediate Release
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Santal Takes Science-Based Approach
Santal Solutions LLC was created in 2005 to provide consumers with the highest-quality, most effective dietary supplements based on formulations that are scientifically supported, bioavailable, biodiverse and sustainable. The company is quality focused in all aspects of its business, beginning with the selection and use of the highest-grade raw materials.
Company cofounder Arun Chatterji, Ph.D., developed and patented the OSA technology that Santal Solutions uses to capture the most bioactive parts of the plants that form the basis of the ingredients in each of its products. The resulting Ayurvedic virgin isolate extract is nontoxic, all natural and sustainable. Chatterji is a student of the natural Ayurvedic ways of the native peoples of India, who have used the source plants for thousands of years to maintain their health. In fact, OSA stands for Om Santal Adivasi, in honor of the Santal tribes in India that have relied on the edible Ayurvedic plants.
Chatterji, who obtained his doctoral degree in chemical engineering at the age of 23 from Iowa State University, had always hoped to use his scientific training to bring the legacies of Ayurveda and India’s indigenous Santal tribes to his endocrine research in the United States. “I knew that the Santals were able to maintain healthy blood sugar levels,” says Chatterji. “They were fairly healthy and chewed on the leaves of the gymnema sylvestre plant for medicinal purposes.”
With that knowledge, he began several years of research to analyze the properties of the plant and the soil chemistry where it thrives. Chatterji reasoned that an edible and nontoxic extract of gymnema sylvestre could, potentially, help millions of people manage their blood sugar and cholesterol concerns.
The first product of this research, Assurance Blood Health Support™, is a two-in-one dietary supplement that helps individuals maintain healthy blood sugar and cholesterol levels that are already within the normal range.* ImmunoSanA helps individuals support healthy immune systems,* and StresSanA aids the body’s ability to ease stress and promote relaxation.*
Assurance Blood Health Support™ has applied the OSA technology to create an extract of the gymnema sylvestre leaf that is up to 400% more bioactive than competing gymnema sylvestre extracts. The science behind Assurance Blood Health Support™ has been recognized in Diabetes Abstract (Abstract #2243-PO, Diabetes, a journal of the American Diabetes Association, June 2007, Volume 56, Supplement 1), a peer-reviewed journal. Assurance Blood Health Support™ has also been scientifically validated by cellular-level research and human clinical trials.
ImmunoSanA is a proprietarily processed, all- natural dietary supplement that utilizes a proprietary virgin isolate by applying OSA technology to the tinospora cordifolia plant, which has been used by several tribes in East-Central India for thousands of years as a folk remedy. Santal Solutions’ OSA technology allows the full freshness and bioactivity of the plant’s leaves to be incorporated into ImmunoSanA’s ingredient.
StresSanA, Santal Solutions’ all-natural dietary supplement product for easing stress and promoting relaxation also utilizes the OSA technology to gain the full effect of the leaves of the withania somnifera plant.
Assurance Blood Health Support™ is in national distribution with major retailers, Chatterji points out, with ImmunoSanA and StresSanA being introduced to the market now.
Santal Solutions supports its brand and products at retail with a comprehensive, integrated marketing plan that incorporates local, regional and national print, radio and television advertising as well as freestanding inserts (FSIs), temporary price reductions (TPRs), on-shelf couponing and rebates. Santal Solutions has also integrated social media into its marketing and public relations initiatives.
Santal Solutions firmly believes that health and wellness initiatives and products will drive double- digit growth in the vitamins and supplements category over the next several years. With an aging population of baby boomers favorably inclined to use all-natural products along with discretionary disposable income, the future for novel, science-based products like Assurance Blood Health Support™, ImmunoSanA and StresSanA, is very bright.
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.